SALINAS, CA – October 20, 2009 – On October 13, 2009, the Monterey County Board of Supervisors appointed Kelly O’Keefe, M.D., as a new member of Natividad Medical Center’s Board of Trustees. Dr. O’Keefe is currently the Medical Director of Community Health Plan, a non-profit community healthcare services organization located in Monterey.

Dr. O’Keefe holds over 30 years of experience in academics and in the healthcare industry, including community medical practice, hospital and healthcare administration. He has founded successful healthcare information technology companies and an intellectual property management company that is focused on healthcare. Dr. O’Keefe has expertise in healthcare performance improvement and in clinical and bioinformatics and has Ied the development of state-of-the-art methods of severity adjustment and healthcare outcomes prediction for healthcare decision support.

About Natividad Medical Center

Natividad Medical Center is a 172-bed acute care medical center owned and operated by Monterey County, and has been providing healthcare for more than 120 years. A public community hospital, Natividad Medical Center emphasizes the care of women, children and families and offers comprehensive inpatient, outpatient, diagnostic and specialty care. Natividad is the only teaching hospital on the Central Coast, through its affiliation with the University of California, San Francisco (UCSF). With a medical staff of more than 235 physicians, Natividad’s mission is to continually improve the health status of the people of Monterey County through access to affordable, high-quality healthcare services. Natividad is based in Salinas, California. For more information, please call 831-755-4111 or visit www.natividad.com.